Scalable Digital Products.
End-to-end product design bridging business goals, user needs, and technology.
Paylab is a cutting-edge FinTech application designed to serve both B2B and B2C markets, offering seamless financial solutions with an intuitive, user-first approach. As the product lead, I played a pivotal role in shaping its core features, ensuring a balance between business objectives and an optimized user experience.
Timeline: 2 year 1 months
Industry: FinTech
Role: Sketch, Research, Wireframe, and High-fidelity Prototype.
Tools: Figma, FigJam, Photoshop, Illustrator, Confluence, and Slack.
Output:
The result was a feature-rich, highly efficient app that elevated the digital financial experience, driving engagement and operational success.

FanStrike is a real-time fantasy cricket app that brings live action to the fingertips of fans. Users create 11-member teams and compete in contests that shift ball by ball. Designed with a user-first approach, the app blends intuitive UX, real-time updates, and game-like engagement to turn every match into an interactive experience.
Timeline: 12 months
Industry: Digital E-Commerce
Role: Sketch, Research, Wireframe, and High-fidelity Prototype.
Tools: Figma, FigJam, Photoshop, Illustrator, and Trello.

FanKick is a dynamic entertainment platform designed to connect fans in an engaging and rewarding way by gamifying fan interactions. The app creates a vibrant community experience through interactive contests, exclusive challenges, and real-time engagement opportunities. With a user-centric design and seamless UX, FanKick transforms passive entertainment into active participation.
Timeline: 10 months
Industry: Digital E-Commerce
Role: Sketch, Research, Wireframe, and High-fidelity Prototype.
Tools: Adobe XD, Photoshop, Illustrator, and Trello.

Saranam Ayyappa is a devotional mobile app created to assist Ayyappa devotees in managing their spiritual practices and pilgrimages with ease. After the redesign, the app evolved from a basic concept into a thoughtfully designed platform that offers a serene visual experience, intuitive navigation, and improved accessibility — helping devotees stay connected, organised, and spiritually engaged throughout their journey.
Industry: Spiritual Tourism
Role: Prototype and High-fidelity Design.
Tools: Adobe XD, Photoshop, Illustrator, and Trello.

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