Hello! I’m Ramesh Adilapuram, a UI/UX and Product Designer from Sydney.

In my recent role at Paylab, I spearheaded a comprehensive restructuring initiative by leveraging user experience (UX) methodologies to enhance the platform’s usability and functionality. I designed its core features, focusing on delivering intuitive and user-centric solutions. I revamped the onboarding experience to ensure a seamless and engaging introduction for new users. To maintain consistency and scalability, I developed a robust design system that streamlined workflows and improved product quality. My contributions were instrumental in driving Paylab’s growth and enhancing its user experience.

I grew up in Hyderabad, India. My journey into the design field began with a childhood passion for drawing and painting, which later evolved into a career of creating seamless, end-to-end digital experiences. After my Bachelor’s degree, I earned a Diploma in Web Multimedia and started my career as a Web Designer, but my passion for creating impactful user experiences naturally guided my transition into the field of UI/UX Design.

I’m a passionate sports enthusiast. Cricket has always been a big part of my life – whether it was playing the game growing up or now enjoying every format as a dedicated fan, especially the timeless charm of test cricket. Tennis also holds a special place in my heart, and I love following the thrilling matches on the court.

When I’m not immersed in sports, I’m a movie buff with a deep appreciation for critically acclaimed and creatively crafted films. Cooking is another one of my joys – I love experimenting with flavours and whipping up delicious dishes, especially on weekends.

Family means the world to me, and I cherish every moment spent with them, whether it’s sharing laughs over funny conversations or hitting the road for long drives together. Life, for me, is all about balancing my passions, creativity, and the people who matter most.

Experience

Product Designer at Paylab

August 2022 to August 2024

Paylab is a Fintech start-up. Paylab is a B2B and B2C app where employees can access accrued wages, and buy gift cards at discounted prices.

As the solo Product Designer at Paylab, I restructured the app with new features, enhanced navigation, user journeys, and onboarding.

  • Redesigned the Paylab app by applying user-centered design principles. Transformed the app into a feature-rich experience by applying UX best practices
  • Led UX research initiatives and conducted comprehensive UX and UI audits to enhance user experience and optimise usability across iOS and Android platforms
  • Developed and implemented a new design system that seamlessly integrated the updated Paylab brand identity
  • Worked closely with stakeholders, product managers, and developers to ship user-centric, pixel-perfect, and accessible user experiences.
Senior UI/UX Designer at Vine Digital

Apr 2021 to Jul 2022

Vine Digital is a digital marketing agency specialising in serving clients in the healthcare industry. Vine’s services include search engine optimisation(SEO), paid media advertising, content creation, website design and development.

  • Developed intuitive designs and comprehensive design systems while conducting thorough user research for various e-commerce websites and web applications
  • Conducted stakeholder interviews and a competitive analysis, leading to the redesign of the Lebara website, which resulted in a 23.13% YoY increase in users
  • Collaborating with a cross-functional team of developers, project managers, and key stakeholders, created process documents, designed systems, and established best practices.
Lead UI/UX Designer at Gemini Consulting & Services

Jun 2019 to Mar 2021

Gemini’s product development is a start-up and FanKick app was their first venture.

  • Redesigned the Fankick app by conducting thorough user research and stakeholder interviews, followed by the creation of wireframes, prototypes, and new user interface designs.
  • Revamped Fankick app increased by 30% in unique visitors and surpassed expectations by boosting monthly revenue by approximately 8%
  • Crafted the Fankick web app, along with the admin portal, design system, and accompanying assets
  • Developed the FanStrike app from the ground up, guiding it from initial research to high-fidelity prototypes, creating a distinctive fantasy sports betting experience.
UI/UX Designer at CGAlive

Mar 2012 to Apr 2019

CGAlive is a design agency. Gemini’s product development is a start-up and FanKick app was their first venture.

  • Redesigned the Fankick app by conducting thorough user research and stakeholder interviews, followed by the creation of wireframes, prototypes, and new user interface designs.
  • Revamped Fankick app increased by 30% in unique visitors and surpassed expectations by boosting monthly revenue by approximately 8%
  • Crafted the Fankick web app, along with the admin portal, design system, and accompanying assets
  • Developed the FanStrike app from the ground up, guiding it from initial research to high-fidelity prototypes, creating a distinctive fantasy sports betting experience.
Career break

Dec 2007 – Apr 2009

Senior Web Designer at Asia Wallet

May 2006 to Nov 2007 &

May 2009 to Dec 2011 (Remote)

CGAlive is a design agency. Gemini’s product development is a start-up and FanKick app was their first venture.

  • Redesigned the Fankick app by conducting thorough user research and stakeholder interviews, followed by the creation of wireframes, prototypes, and new user interface designs.
  • Revamped Fankick app increased by 30% in unique visitors and surpassed expectations by boosting monthly revenue by approximately 8%
  • Crafted the Fankick web app, along with the admin portal, design system, and accompanying assets
  • Developed the FanStrike app from the ground up, guiding it from initial research to high-fidelity prototypes, creating a distinctive fantasy sports betting experience.
Web Designer at C & K Management

Apr 2003 to Mar 2006

Graphic & Web Designer at Microcosm Infotech

Feb 2002 to Mar 2003

CGAlive is a design agency. Gemini’s product development is a start-up and FanKick app was their first venture.

  • Redesigned the Fankick app by conducting thorough user research and stakeholder interviews, followed by the creation of wireframes, prototypes, and new user interface designs.
  • Revamped Fankick app increased by 30% in unique visitors and surpassed expectations by boosting monthly revenue by approximately 8%
  • Crafted the Fankick web app, along with the admin portal, design system, and accompanying assets
  • Developed the FanStrike app from the ground up, guiding it from initial research to high-fidelity prototypes, creating a distinctive fantasy sports betting experience.

Skills

Research / Design
User research & Strategies
User-centered design
Information architecture
User flows & Journeys
Concept sketches
Wireframe & Prototype
Rapid prototype
Interaction design
Visual design
Competitive analysis
Usability testing
Design systems
Design tools
Figma
Adobe XD
Sketch
Photoshop
Illustrator
Dreamweaver
InVision
Zeplin
Front-end / CMS
HTML
CSS
Bootstrap
WordPress
Project management
Jira
Confluence
Notion
Trello
Asana
Slack

My approach to the design process

User Research

My first step in the design process. This allows me to understand the target audience, their behavior, goals, motivation and what is needed for the project.

Wireframe

Second step is wireframing and this will make me explore the usability of my design including the hierarchy of content, allocation of space, and distribution of images.

Design

At the end of this phase you’ll have a pixel perfect design for your app or website. During the transition from wireframes into the final design I create prototypes simulating final end results before development.

Development

Since I’m a designer who can code too, I can easily work in close collaboration with developers up until the finish line and beyond. In case of web projects I also do front-end development.

Quality Test

Complete overview of my design process through regular meetings. After the initial design versions I’m happy to do user testing with customers to ensure the best possible solutions for their needs.

I help convert a vision and an idea into meaningful and useful products. Having a sharp eye for product evolution helps me prioritize tasks, iterate fast and deliver faster.

Let’s Connect

You’re warmly invited to connect, whether for collaboration or just a friendly hello!