About Me
I’m a UI/UX and Product Designer from Sydney with over ten years of experience creating digital experiences. I’m passionate about crafting seamless end-to-end experiences and excel at connecting business goals, design thinking, and technical execution.
I grew up in Hyderabad, India. My journey into the design field began with a childhood passion for drawing and painting, which later evolved into a career of creating seamless digital experiences.
Currently based in Sydney, Australia. Outside of work, you’ll find me playing cricket and spending time with my wonderful small family.
Experience
Product Designer at Paylab
August 2022 to August 2024
Paylab is a Fintech start-up. Paylab is a B2B and B2C app where employees can access accrued wages, and buy gift cards at discounted prices.
As the solo Product Designer at Paylab, I restructured the app with new features, enhanced navigation, user journeys, and onboarding.
- Redesigned the Paylab app by applying user-centered design principles. Transformed the app into a feature-rich experience by applying UX best practices
- Led UX research initiatives and conducted comprehensive UX and UI audits to enhance user experience and optimise usability across iOS and Android platforms
- Developed and implemented a new design system that seamlessly integrated the updated Paylab brand identity
- Worked closely with stakeholders, product managers, and developers to ship user-centric, pixel-perfect, and accessible user experiences.
Senior UI/UX Designer at Vine Digital
Apr 2021 to Jul 2022
Vine Digital is a digital marketing agency specialising in serving clients in the healthcare industry. Vine’s services include search engine optimisation(SEO), paid media advertising, content creation, website design and development.
- Developed intuitive designs and comprehensive design systems while conducting thorough user research for various e-commerce websites and web applications
- Conducted stakeholder interviews and a competitive analysis, leading to the redesign of the Lebara website, which resulted in a 23.13% YoY increase in users
- Collaborating with a cross-functional team of developers, project managers, and key stakeholders, created process documents, designed systems, and established best practices.
Lead UI/UX Designer at Gemini Consulting & Services
Jun 2019 to Mar 2021
Gemini’s product development is a start-up and FanKick app was their first venture.
- Redesigned the Fankick app by conducting thorough user research and stakeholder interviews, followed by the creation of wireframes, prototypes, and new user interface designs.
- Revamped Fankick app increased by 30% in unique visitors and surpassed expectations by boosting monthly revenue by approximately 8%
- Crafted the Fankick web app, along with the admin portal, design system, and accompanying assets
- Developed the FanStrike app from the ground up, guiding it from initial research to high-fidelity prototypes, creating a distinctive fantasy sports betting experience.
UI/UX Designer at CGAlive
Mar 2012 to Apr 2019
CGAlive is a design agency. Gemini’s product development is a start-up and FanKick app was their first venture.
- Redesigned the Fankick app by conducting thorough user research and stakeholder interviews, followed by the creation of wireframes, prototypes, and new user interface designs.
- Revamped Fankick app increased by 30% in unique visitors and surpassed expectations by boosting monthly revenue by approximately 8%
- Crafted the Fankick web app, along with the admin portal, design system, and accompanying assets
- Developed the FanStrike app from the ground up, guiding it from initial research to high-fidelity prototypes, creating a distinctive fantasy sports betting experience.
Career break
Dec 2007 – Apr 2009
Senior Web Designer at Asia Wallet
May 2006 to Nov 2007 &
May 2009 to Dec 2011 (Remote)
CGAlive is a design agency. Gemini’s product development is a start-up and FanKick app was their first venture.
- Redesigned the Fankick app by conducting thorough user research and stakeholder interviews, followed by the creation of wireframes, prototypes, and new user interface designs.
- Revamped Fankick app increased by 30% in unique visitors and surpassed expectations by boosting monthly revenue by approximately 8%
- Crafted the Fankick web app, along with the admin portal, design system, and accompanying assets
- Developed the FanStrike app from the ground up, guiding it from initial research to high-fidelity prototypes, creating a distinctive fantasy sports betting experience.
Web Designer at C & K Management
Apr 2003 to Mar 2006
Graphic & Web Designer at Microcosm Infotech
Feb 2002 to Mar 2003
CGAlive is a design agency. Gemini’s product development is a start-up and FanKick app was their first venture.
- Redesigned the Fankick app by conducting thorough user research and stakeholder interviews, followed by the creation of wireframes, prototypes, and new user interface designs.
- Revamped Fankick app increased by 30% in unique visitors and surpassed expectations by boosting monthly revenue by approximately 8%
- Crafted the Fankick web app, along with the admin portal, design system, and accompanying assets
- Developed the FanStrike app from the ground up, guiding it from initial research to high-fidelity prototypes, creating a distinctive fantasy sports betting experience.
Skills
Research / Design
Design tools
Front-end / CMS
Project management
My approach to the design process
User Research
My first step in the design process. This allows me to understand the target audience, their behavior, goals, motivation and what is needed for the project.
Wireframe
Second step is wireframing and this will make me explore the usability of my design including the hierarchy of content, allocation of space, and distribution of images.
Design
At the end of this phase you’ll have a pixel perfect design for your app or website. During the transition from wireframes into the final design I create prototypes simulating final end results before development.
Development
Since I’m a designer who can code too, I can easily work in close collaboration with developers up until the finish line and beyond. In case of web projects I also do front-end development.
Quality Test
Complete overview of my design process through regular meetings. After the initial design versions I’m happy to do user testing with customers to ensure the best possible solutions for their needs.
I help convert a vision and an idea into meaningful and useful products. Having a sharp eye for product evolution helps me prioritize tasks, iterate fast and deliver faster.